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The new moats: what LA Tech Week taught me about defensibility in an AI Native world
AI collapses the cost of building. Defensibility moves to what you own, who chooses you, and what people can trust. Publishers hold all three.
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The two schools of liquid content
The industry talks about half of liquid content, a finished story in every shape. The other half starts at the event. From the event, every story. From the story, every shape.
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“No Software”, Part Two: what comes after the SaaS bargain?
AI is making software abundant. Value is still scarce. Why we're building HyperContent around Continuous Value, organizing around outcomes instead of products, and trying to be early to what comes after SaaS.
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AI should help you reach people, not just publish more.
Most AI sold to newsrooms promises the same content, faster, cheaper, and more of it. Efficiency has a ceiling. Reaching people is the outcome, and it asks for something different.
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The Story Is the Standard
HyperContent is demonstrating the Story Object Model at the IBC Accelerator Zone. Why open media standards keep making the market bigger, and why the story object has to travel past transmission to do its full work.
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Why Media? Because We Still Show Up.
Why point this technology at media, an industry the outside world keeps describing in the past tense? Part one of the answer: because it still gathers in person to work the hard problems out together.
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Automated Liquid Content: the on-ramp, not the rebuild
You should not have to choose between reaching new surfaces now and protecting newsroom craft. Automated Liquid Content is the bridge that lets you do both.
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Since Cannes: trust, AI, and a change to our roadmap
At Cannes, one idea kept surfacing: as AI reshapes how content is made and consumed, trust is the currency of media. Here's what it changed for us.
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· The series
Just what is a “story”?
Twenty years, a dozen newsrooms, and a lexicon that never agreed with itself.
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The problem was never your stories.
Audiences didn't leave premium journalism. They left the shape it's trapped in. The data, and the way out.
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Hello, world.
We ran quiet for a while. Here is what we are building, and why premium media's problem was never the stories.
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