The blog
Perspectives.
Featured ·
The Story Is the Standard
HyperContent is demonstrating the Story Object Model at the IBC Accelerator Zone. Why open media standards keep making the market bigger, and why the story object has to travel past transmission to do its full work.
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Why Media? Because We Still Show Up.
Why point this technology at media, an industry the outside world keeps describing in the past tense? Part one of the answer: because it still gathers in person to work the hard problems out together.
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Automated Liquid Content: the on-ramp, not the rebuild
You should not have to choose between reaching new surfaces now and protecting newsroom craft. Automated Liquid Content is the bridge that lets you do both.
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Since Cannes: trust, AI, and a change to our roadmap
At Cannes, one idea kept surfacing: as AI reshapes how content is made and consumed, trust is the currency of media. Here's what it changed for us.
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· The series
Just what is a “story”?
Twenty years, a dozen newsrooms, and a lexicon that never agreed with itself.
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The problem was never your stories.
Audiences didn't leave premium journalism. They left the shape it's trapped in. The data, and the way out.
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Hello, world.
We ran quiet for a while. Here is what we are building, and why premium media's problem was never the stories.
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