Continuous Value
One story.
Every system.
Make your newsroom tools work together around the story.
Your newsroom runs on different systems. Connecting them takes custom work, and every handoff is a place for the version to drift. The people are coordinated. The tools never were.
HyperContent™ Managed runs the Story Object Model for your newsroom. The Managed Bus carries the story between your systems; we check the messages, deliver them to the right systems, and let you see what happened.
Explore. Connect. Go Live.
Explore the Managed Bus with a story we supply. Connect your own systems and run test stories through them. Go live for real when you're ready.
How it works
SOM is the language. The Managed Bus is the wire.
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The standard
The Story Object Model says what a story is, in a language every tool can read. Open, written by the newsrooms that use it.
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The Managed Bus
Where the story travels. Every system subscribes, every change arrives in order, every message is checked against the standard and against the story's own history before anyone sees it. Every rejection names its rule. We run the cloud under it, and someone answers the page.
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What you manage
Connections, workflows, apps, vendors, skills: one console for who is on the Managed Bus and what they may do, in sentences you can read. Your systems connect with keys, not code.
The journey
- 01
Explore
See a story move through a connected newsroom. Free for 30 days.
- 02
Learn
Keep your house, bring your own stories, map your systems to the standard.
- 03
Connect
Your systems on the Managed Bus, test stories through them.
- 04
Go Live
On the bus you rehearsed. Shared or your own, in our cloud, your cloud account, or on your premises.
Who it's for
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A newsroom
Your systems on the Managed Bus, your workflow rehearsed, before anything touches air.
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A group
One Managed Bus, a house for every newsroom, one place to see who is connected and what they may do.
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A vendor
Prove your product speaks SOM on the Managed Bus, free, before a newsroom ever asks.
The model
Explore free. Pay as you connect.
Explore is free for 30 days. After that, keeping your house is the first plan; the price grows with each system you connect, under a plan for the way you host. Traffic is never metered. Vendors connect free.
Why it works
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It runs today
We sat on the IBC Smart Stories bus with Studio. Now we run the Managed Bus, on the same core technology, on AWS.
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Nothing to rip out
Your systems stay. They subscribe.
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Keys, not code
Connecting a system is configuration, not a sprint.
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Rehearse before you go live
Run the whole workflow with stand-ins and see every message before it's real. The house you rehearse in is the bus you go live on.
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Hosted your way
Our cloud, your cloud account, or your premises. The Managed Bus is ours to run wherever you need it to live.
HyperContent's own product connects the same way yours does, with the same keys and the same rules.
In the press
The Story Object Model in the coverage.
Field Notes
Understand the standard through the detail.
The detail
An open standard for the story itself.
The Story Object Model is an open message standard for newsrooms. It makes the story a first class object that every tool can subscribe to. Context, provenance, and machine readable editorial guidelines travel with the story rather than sitting in one vendor's database. That is the same move the industry made with MOS, one layer up: composition beats the monolith, and the standard is what makes the separation portable.
Every message is a JSON envelope around a payload
- som_version
- message_id
- correlation_id
- message_type
- timestamp
- originating_system
- topic
The standard defines the messages, not the infrastructure.
SOM defines no broker, no delivery guarantees, no ordering, no identity, and no authorization. SOM leaves the bus to whoever runs it. For newsrooms where publishing never waits, that someone has to be good at it.
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Broker
Something has to carry the messages between systems.
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Delivery and ordering
Messages have to arrive, in the right order, reliably.
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Identity and authorization
Systems have to prove who they are and what they may do.
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Support
When the bus stops, someone has to answer the page.
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MOS vs SOM: what each newsroom standard is for, and why you need both
MOS lets the newsroom system drive the devices that put a rundown on air. SOM shares the story itself with every system around it. The two standards compared, side by side.
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The story-centric newsroom workflow, from the wire to every platform, in SOM
How a newsroom turns wires, the diary, and tips into stories told on TV, web, and social, who does each step, and how the Story Object Model describes every stage.
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The tools in a newsroom, by category, and where each fits in SOM
Newsroom systems, wires, graphics, automation, prompters, media management, web publishing, verification, AI, and dashboards: what each does and how it meets the Story Object Model.
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Who runs the bus?
An operations reading of the Story Object Model 1.0. SOM gives a newsroom one shared description of a story. What it deliberately does not give you is a broker, a delivery guarantee, an authentication model, or an answer at three in the morning.
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A bus you are allowed to break
Ten days after writing that somebody has to run the bus, we built one and broke it. What SOM 1.0 taught us from the operator's chair.
Questions
The short answers.
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What is HyperContent Managed?
HyperContent Managed is a managed bus for the Story Object Model. The Managed Bus carries the story between your newsroom systems; we run the cloud under it, and you manage what runs on it: connections, workflows, apps, vendors, and skills. Every system works from the same facts, the same approvals, and the same version.
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What is the Managed Bus?
The Managed Bus is where the story travels. Every system subscribes, every change arrives in order, and every message is checked against the standard and against the story's own history before anyone sees it. Every rejection names its rule, and we run the cloud under it.
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Do I have to replace or hand over my systems?
No. Your systems stay where they are and connect to the Managed Bus with keys, not code. Nothing to rip out: each system subscribes, and connecting one is configuration, not a sprint.
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What does HyperContent Managed cost?
Explore free. Pay as you connect. Explore is free for 30 days; after that, keeping your house is the first plan, and the price grows with each system you connect, under a plan for the way you host. Traffic is never metered, and vendors connect free.
See a story move through a connected newsroom.